This specialist track teaches paid-search and performance-measurement skills. It complements the broader Digital Marketing course; it does not replace SEO, social strategy or content marketing.
What you will learn
- Campaign objectives, account structure and access controls
- Keyword research, search intent, match types and negative keywords
- Search, Display, Video, Shopping and Performance Max concepts
- Ad copy, assets, landing-page alignment and policy checks
- Budgets, bidding, audience signals and geographic targeting
- Google Ads conversion actions, Google Analytics measurement and reporting
- Search-term review, experiment design and evidence-based optimisation
Prerequisites and learning route
Beginners can join with basic computer and internet skills. Business owners should bring a clearly defined product or service. Learners who need a wider foundation can start with Digital Marketing, then continue to SEO or Social Media Marketing.
Portfolio project
Prepare a campaign brief containing the objective, audience, keyword map, ad groups, ad copy, landing-page checklist, budget assumptions, conversion plan and optimisation report. Live campaigns are used only when the account owner approves access and spend. CYBEX does not promise leads, sales, clients or employment.
Official learning references
- Google Ads Skillshop — platform training and certification pathways
- Google Ads conversion tracking — official measurement definition
Frequently asked questions
Do I need digital marketing experience before joining?
No. The track begins with campaign objectives, account structure and measurement foundations. Basic computer and internet skills are sufficient.
Will the course use a real advertising budget?
Learners first build a campaign plan and measurement setup. Any supervised live-account exercise depends on account access, business approval and an agreed budget.
Does completing the course guarantee clients, sales or a job?
No. The course develops campaign and reporting skills; employment, client acquisition and campaign results depend on experience, market conditions, budget, offer quality and platform decisions.
Is Google Ads the same as Google AdWords?
Google AdWords was renamed Google Ads. The page slug is retained to protect existing links, while the current product name is used throughout the course.
Where can I verify current Google Ads product guidance?
Google Skillshop and Google Ads Help are the primary sources linked on this page.